SILENT HILL f A/V Campaign

Our creative was designed to give fans a taste of the unsettling dread they crave while introducing the game’s new 1960s Japanese setting.

Our work was built upon the foundation of stunning assets and trailers delivered by the development team in Japan, allowing us to faithfully extend their vision to a global audience.

Drawing inspiration from the iconic key art, we treated the game’s creeping red spider lilies as a literal invasion into our display campaign.

Our rich media assets depicted the beautiful-yet-terrifying flowers spreading across the ad space, perfectly capturing the game’s essence of a beautiful nightmare taking root.

Through a targeted mix of statics, immersive display units, and chilling video cutdowns, we cultivated an atmosphere of beautiful horror that successfully built anticipation and drove pre-orders for the game’s launch, with ads running across North America and LATAM.