We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment.
Overwatch Payload Tour
Blizzard
Immersive Photo Experience
Participants pose together on an elevated and motorized stage in front of a curved green screen, as our camera captured the perfect, spinning Michael Bay-style hero shot.
As they stepped off the stage, the compositing system places them in the scene, and everyone received the branded clip to show off on social media.
As an extra reward, each participant received a collectible Overwatch hero pin.
And, each day of the event featured a different map from Overwatch, so fans came back every day for a brand-new photo.
