Blizzard wanted to create a campaign for Overwatch with a focus on the holiday season.
Overwatch Happy Hero Days
Blizzard
Holiday Giveaway
We pitched, designed, and produced the “Happy Hero Days” social campaign, which had the highest social engagement in Blizzard’s history.
Each day, a new video was shared on Twitter showing the daily prize. Fans were asked to retweet the update as a method of entry.
Winners were chosen for each day’s prize, including a Grand Prize on the final day of the promotion.
In the end, the Happy Hero Days social campaign received over 6.6M views, 950K retweets and over 1 billion impressions.
