NBA 2k22 Case Study


Sneaker Collab

The hype around NBA 2K’s annual Cover Athlete Reveal had always been massive– But 2022’s reveal was a different story, and a unique challenge that had never been faced before: it was all slated to go down during the NBA finals, creating a huge competition for its fans’ attention.

In addition, through a paid sponsorship with Complex, we integrated into their hit series “Sneaker Shopping,” the most popular sneaker show for Gen Z males.

Twitter Takeover

By launching the Twitter Trend Takeover featuring a video teasing the reveal of cover athlete Luka Doncic, we hit the ground running alongside immediately-trending topics, creating 79 million impression and boosting engagement by 3.5x over prior announce benchmarks.