Partnerships with social influencers 9Gag and Hypebeast delivered the vibe. A two page spread in Thrasher magazine’s 500th issues turned back the clock on media buying while honoring the game’s roots.
Venice Beach Mural OOH
A hand-painted mural in California’s Venice Beach doubled as an interactive photo op, aligning the game with beach’s legendary skating community IRL and via earned media.
Social Media Promotional Videos
Community rallied around the campaign, generating earned media equal to the paid budget. Goodwill translated to sales, making OOW the leading indie game by sales of the season.