Partnerships with social influencers 9Gag and Hypebeast delivered the vibe. A two page spread in Thrasher magazine’s 500th issues turned back the clock on media buying while honoring the game’s roots.
OlliOlli World Case Study
Private Division / Roll 7
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APPROACH
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![](https://liquidadvertising.com/wp-content/uploads/2023/11/OlliOlliWorld_Hypebeast_laptop.png)
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Venice Beach Mural OOH
A hand-painted mural in California’s Venice Beach doubled as an interactive photo op, aligning the game with beach’s legendary skating community IRL and via earned media.
![](https://liquidadvertising.com/wp-content/uploads/2023/11/OlliOlliWorld_OOH.png)
Social Media Promotional Videos
![](https://liquidadvertising.com/wp-content/uploads/2023/11/OlliOlliWorld_Xbox_1.png)
RESULTS
Community rallied around the campaign, generating earned media equal to the paid budget. Goodwill translated to sales, making OOW the leading indie game by sales of the season.
SERVICES: Media strategy, planning and execution, including print and OOH