Free Fire x BTS Case Study



More and more mobile advertisers are looking for scale beyond Apple, Google, Meta, and just performance media. A celebrity collaboration coupled with the most high profile digital out of home ads in the country delivered just that.


To promote the exciting collaboration between Free Fire and BTS, Liquid secured one of the most high profile placements in Time Square (The One). Adapting to the unique vertical display space, we designed eye-catching visuals that showcased each member of BTS in their Free Fire inspired looks.


This, coupled with a street team and a hyper local social strategy, drove thousands of Free Fire & BTS fans to experience the exciting collaboration announcement.

Additionally, the activation drew a 90+ social sentiment score.