Cyberpunk 2077 was first announced in 2012. Almost a full decade later, buzz had grown but so had questions. Our goal was not just to re-excite hardcore gamers, but to translate hype to the broadest possible gaming audiences and make Cyberpunk 2077 a record-shattering launch.
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Hello Cultural Zeitgeist
We positioned the game within the elite echelons of pop culture with best in class placements and executions across the board, whether it be in the NBA Finals and Thanksgiving Day NFL, high impact Out of Home, or rich digital integrations with Amazon, Reddit, Complex, Hypebeast, IGN, CBSi, WWE, UFC, Pandora, and more.
Cyberpunk 2077 dethrones World of Warcraft: Shadowlands as the fastest-selling PC game ever.