OlliOlli World Case Study

Private Division / Roll 7

APPROACH

Partnerships with social influencers 9Gag and Hypebeast delivered the vibe. A two page spread in Thrasher magazine’s 500th issues turned back the clock on media buying while honoring the game’s roots.

Venice Beach Mural OOH

A  hand-painted mural in California’s Venice Beach doubled as an interactive photo op,  aligning the game with beach’s legendary skating community IRL and via earned media.

OlliOlliWorld_Xbox_2
OlliOlliWorld_Banner_1
OlliOlliWorld_Thraser_1_laptop
OlliOlliWorld_KeyArt_Accolades
OlliOlliWorld_Takeover_4
OlliOlliWorld_KeyArt_B
OlliOlliWorld_Takeover_3
OlliOlliWorld_DannyTrejo
OlliOlliWorld_OnlineAd_2_laptop

Social Media Promotional Videos

RESULTS

Community rallied around the campaign, generating earned media equal to the paid budget. Goodwill translated to sales, making OOW the leading indie game by sales of the season.

SERVICES: Media strategy, planning and execution, including print and OOH