Partnering with Embark Studios, we crafted a multi-phase digital campaign that evolved with every beat of the game’s lifecycle.

Our creative was designed to both satisfy early hype from extraction fans and broaden appeal to new audiences by leaning into the game’s cinematic sense of adventure — not just its high-stakes survival.

Across pre-order, open test, launch, post-launch accolades phases, and beyond, our paid media strategy combined high-impact trailer cutdowns, dynamic statics, and platform-specific display executions.

Each wave of creative shifted in tone and messaging, building momentum from anticipation to participation to availability and then to validation.

To amplify digital momentum, we extended ARC Raiders into the physical world through a coordinated out-of-home effort.

In lockstep with our accolades phase, we deployed high-visibility OOH placements across Stockholm, London, New York, and Los Angeles featuring bold creative built around standout review scores and critical praise.

As the conversation evolved, we moved quickly to update creative in real time incorporating ARC Raiders’ Best Multiplayer Game win at The Game Awards, with placements appearing at LA Live during the show itself. Online validation became real-world proof.