We toured the galaxy to create this once-in-a-generation launch campaign including audience research and media strategy development across North and South America, multi-media campaigns in US, Canada, Mexico, and Brazil, and partnerships with Twitch, Adam Savage’s Tested, and others for first to market promotional programs.
INTERNATIONAL LAUNCH CAMPAIGN
A glow-in-the-dark mural in Mexico City offered fans a dazzling photo op, allowing for multiple visits to experience the shifting colors between day and night, and getting them hyped for the upcoming release.
Starfield x YouTube
Liquid sourced leading YouTube talent based on their match to distinct target audience personas. Collectively, they delivered a campaign to the gaming masses that felt native to each community.
'Meet Vasco' Website
With the launch of the Meet Vasco website, streamers could venture the universe of any game with Constellation’s very own expeditionary robot, Vasco, by their side.