GAME THE SYSTEM

We worked with Mana to launch their flagship financial product, transparent and secure banking–without any BS– for younger cardholders and gamers. 

In a crowded category, we created a disruptive yet approachable brand voice and visual identity for Mana that highlights their uniquely gamified approach to banking.

CONSUMER PROMISE: PAY WITH POWER

In the visual system, the harnessed magical energy of Mana itself is a constant. This energy lives in balance with the secondary element, Damascus steel — Mana’s gamer-friendly, ultra-rare answer to premium metal credit cards.

Magical energy and rare metal are present in every asset we created: the design of the card, launch trailer, custom packaging, print designs, animated in-app icons, and more.