SILENT HILL f A/V Campaign

All the dread fans love, in a brand-new 1960’s setting.

Our work was built upon the foundation of stunning assets and trailers delivered by the development team in Japan, allowing us to faithfully extend their vision to a global audience.

Drawing inspiration from the iconic key art, we treated the game’s creeping red spider lilies as a literal invasion into our display campaign.

Our rich media assets depicted the beautiful-yet-terrifying flowers spreading across the ad space, perfectly capturing the game’s essence of a beautiful nightmare taking root.

Through a targeted mix of statics, immersive display units, and chilling video cutdowns, we cultivated an atmosphere of beautiful horror that successfully built anticipation and drove pre-orders for the game’s launch, with ads running across North America and LATAM.