NIKKE: Goddess of Victory, while successful, needed to reignite interest among lapsed players and attract a broader audience for its 1.5-year anniversary.  This required a strategic approach that would resonate with the target demographic while showcasing the game’s unique charm and latest content updates.

We created a multi-faceted influencer marketing campaign aimed at expanding NIKKE’s player base and solidifying its position as a top-tier mobile game.

Leveraging our expertise and deep understanding of the anime gaming community, we curated a diverse roster of streamers and content creators, including prominent VTubers, gaming personalities like Cdawg, and the popular OfflineTV crew.

This strategic selection ensured that our message reached a wide range of potential players, while the diverse content formats—from virtual concerts and live gameplay to behind-the-scenes peeks—offered something for everyone.

By showcasing the game’s compelling narrative, engaging gameplay mechanics, and stunning visuals, we aimed to captivate both new and returning players, fostering a vibrant community around NIKKE: Goddess of Victory.

We orchestrated a virtual concert featuring Vshojo VTuber talent, hosted by Cdawg and Geewa, and headlined by superstar Ironmouse.

This livestream unveiled captivating covers of the NIKKE soundtrack performed by various Vshojo stars, interspersed with engaging Q&A sessions, live gameplay demonstrations, and exciting giveaways.

Partnering with the OfflineTV streamer crew, known for their entertaining collaborations and large following, we introduced NIKKE to a wider audience.

The crew participated in a live, IRL competitive battle inspired by NIKKE’s intense gunplay.

We enlisted 12 diverse streamers to showcase the game’s new updates through a unique “interval stream” format.