The hype around NBA 2K’s annual Cover Athlete Reveal had always been massive– But 2022’s reveal was a different story, and a unique challenge that had never been faced before: it was all slated to go down during the NBA finals, creating a huge competition for its fans’ attention.
In addition, through a paid sponsorship with Complex, we integrated into their hit series “Sneaker Shopping,” the most popular sneaker show for Gen Z males.
