Monster Hunter Rise
Following the success of their all-time best selling game, Monster Hunter World, we partnered with Capcom to help launch Monster Hunter Rise, their newest release for Nintendo Switch.
We created a strategic digital marketing campaign that drove new and legacy fans to “Rise to the Challenge.” The campaign’s creative look & feel brought the pages of ancient Japanese lore to life, transforming it into a kinetic, eye-catching and consistent aesthetic in the coordinated social and digital media rollout.
The social campaign featured multiple unique motion series designed to capture the attention of hardcore Monster Hunter vets, as well as more casual action and open-world gamers looking to try their skills as a Hunter for the first time.
Showstopping AV trailers brought cinematic, must-play urgency to our Rise to the Challenge messaging, and the massive media campaign strategically placed MHR top of mind for gamers everywhere, resulting in sales of 5 million units within a week of launch.