MechArena

To promote the epic collaboration between Neymar Jr. and Mech Arena, we worked with PSG to shoot around Neymar’s schedule, on location in Paris – ultimately creating this electrifying launch spot that features the football star in live action, as well as in CG as a pilot in the game.

To establish an ownable look for Mech Arena, we redesigned the logo and created an animated version that feels completely at home in the esports genre.

The look is infused with the mechanical elements of the game, with lots of intense competitive energy — like F1 racing.

In addition to the logo animation, we developed the complete brand book for Mech Arena, which is now the touchstone for all marketing programs.