MapleStory Brand Anthem


"Hey! Back Here!"

Everyone dismissed MapleStory as another cute anime game – but deep down – it’s actually quite a hardcore and formidable MMORPG. We set out to create a video spot that surfaced who MapleStory really is.

Hey, Back Here! Is a literal personification of the MapleStory brand – where our Mapler takes a stand to let you know he’s not just another cute face – he’s a hardcore, face-slashing, lollipop-loving warrior.

With showings before Sonic 2 that melted peoples’ faces off with aggressively cute energy – Hey, Back Here! showed players MapleStory’s true identity.