We created a series of hilarious soap opera parodies to promote the mobile game Love & Pies — a bakery-themed merging game with a lot of unexpectedly dramatic twists and turns!
Narratively, the three spots were designed to tell one cohesive story for viewers. With each spot building on the previous, we gave audiences a chance to organically piece the story together themselves, always tying each narrative back to the fun they’ll have playing the game itself.