Capcom
To create social engagement and stir organic buzz, we created the ultimate juxtaposition in these Resident Evil 4 themed Valentine’s Day cards.
During the month of February, we released these eye-catching memes designed to remind franchise fans of all the great nostalgia they have for RE4 while also engaging new audiences and awareness by way of, playful imagery and quips.
To amplify excitement for the demo of the highly anticipated Resident Evil 4 remake and the 2023 Capcom Showcase, we designed a unique, week-long alternate reality game.
In partnership with developers at Capcom, we crafted a custom narrative that connected to the opening events of Resident Evil 4, focusing the experience on the search for the President’s missing daughter.
We developed a dedicated terminal website, complete with exclusive assets and challenging puzzles, to serve as the ARG’s platform.
The resulting buzz within the gaming community was immediate and significant, with leading gaming publications and influencers organically extending the activation’s reach even further.
We created a :30-second action-packed trailer to highlight the remastered world of Resident Evil 4, and used that trailer to create three separate :15-second spots to highlight various aspects of the famous story.
We used these video assets for each beat of the campaign, from demo, to pre-launch, to post-launch.
