To support the Erangel: Sub Zero update, we partnered with Viva La Dirt League (VLDL) to create a series of three original comedic videos, released strategically across the campaign timeline. Each piece was designed to introduce, contextualize, and escalate awareness of Sub Zero, translating new gameplay changes and map transformations into VLDL’s signature humor and storytelling style.
PUBG Erangel: Subzero
Krafton
Viva La Dirt League Collaboration
Rather than producing a traditional promotional video, the collaboration leaned into entertainment-first content, allowing VLDL to educate new, lapsed, and casual players about what’s happening in Erangel in a way that feels natural, accessible, and culturally relevant to their audience.