The official 1.0 launch of Nova required a strategic approach that would resonate with diverse player interests. To achieve this, we developed four 15-second videos, each showcasing a unique selling proposition: competitive gameplay, the core game loop, immersive lore, and strategic depth. This allowed us to target different player motivations and preferences.
Nova Island Campaign
Thirteen Games
Media Focus Approach
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In collaboration with our media team, we launched the videos and closely monitored their performance. Armed with data, we optimized our ad spend, focusing on the top-performing videos across various platforms and demographics.
This data-driven approach proved highly successful, enabling us to reach the right players with the right message. By adapting our strategy based on real-time performance, we maximized the campaign’s ROI and ensured a successful launch for Nova Island.
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"Competition"
"Lore"
"Core Loop"
"Strategy"
:30 Launch Trailer
We then created a 30-second spot showcasing all of the excitement and mayhem Nova Island has to offer, in one action-filled trailer.