Resurrected by the game company Gunzilla, Game Informer is back after a shutdown in August. We have yet to learn how advertising with Game Informer will work, but it appears that editorial independence is already a topic of conversation. Not only will the digital side be back live, but the print version is also slated to return – exciting news for game PR and marketing enthusiasts with fond memories of the securing the cover of the magazine.
News Roundup - March 2025
Liquid Advertising
Check out a selection of some of the month's biggest stories in gaming!
Reddit’s decision to give users more control over the ads they see is a noteworthy development. In an era where user experience is paramount, this move reflects a growing trend towards greater transparency and user empowerment. From our perspective, this highlights the importance of creating ads that are not just seen, but welcomed. As users gain the ability to filter out unwanted promotions, the onus is on advertisers to deliver content that is relevant, engaging, and seamlessly integrated into the user experience.
The integration of advertising into AI platforms by major players like OpenAI and Google marks a significant evolution in the digital advertising ecosystem. At Liquid, we’re constantly exploring how emerging technologies can create new opportunities for brands to connect with their audiences. While the potential for AI-driven advertising is immense, it’s crucial to strike the right balance between revenue generation and user experience. Ensuring that these new ad formats are relevant and non-intrusive will be key to their success and adoption.