News Roundup - December 2025

DoubleVerify has extended its partnership with TikTok to introduce its “Authentic Attention” measurement product to the platform, offering brands enhanced ad performance measurement capabilities. This proprietary measurement tool analyzes over 50 data points related to ad exposure and user engagement—including viewable time, share of screen, video presentation, and audibility—by integrating direct impression-level signals.

By providing quantitative insights into the consumer impact of an ad, the goal is to help advertisers identify shortcomings in their creative campaigns and optimize their promotional strategies across different verticals and regions on TikTok. This expansion continues a partnership that began in 2021 as TikTok sought to ensure a safe and measurable advertising environment for brands.

Samsung Ads has announced an integration with Amazon Publisher Cloud, making it easier for advertisers to connect their campaigns to Amazon’s massive trove of shopping data. This collaboration securely links Samsung’s proprietary Smart TV data—specifically what users are watching—with Amazon’s shopping, browsing, and streaming signals.

The purpose is to allow advertisers to plan and activate more relevant, high-intent advertising campaigns across Samsung’s connected TV and mobile ecosystem, including the Samsung TV Plus FAST service. The integration uses Amazon Publisher Cloud, built on secure AWS clean room technology, which helps ensure the process is privacy-forward and future-proofed against evolving regulations. Ultimately, this partnership enables closed-loop performance measurement through Amazon Ads, allowing brands to better connect their ad exposure on Samsung devices to real-world purchase outcomes, effectively enhancing reach and driving media efficiency by targeting high-intent shoppers at scale.

The programmatic advertising industry is beginning to integrate ads directly into the conversational flow of generative AI chatbots. Companies like PubMatic are partnering with firms like Kontext to enable advertisers to select which chatbots their ads will appear in, while utilizing Kontext’s technology to create advertisements that are contextually relevant to the user’s chat conversation. This trend is driven by the fact that chat transcripts contain a wealth of personal and highly-detailed information—often more intimate than traditional search queries—which is valuable for targeted advertising.

As exemplified by Microsoft’s Copilot, which already features ad formats like “Compare & Decide Ads” in its chat flow, developers are exploring various methods to naturally embed sponsored outputs into AI responses. However, this new frontier for ad monetization is raising significant concerns about data privacy, as the personal nature of chatbot conversations gives AI developers access to highly sensitive user information that can be repurposed for ad targeting.