To help Gryphline with the anticipated launch of Arknights: Enfield, we brought the world of the game into the heart of Little Tokyo, Los Angeles through a neighborhood-wide cultural takeover.
Arknights: Endfield x Little Tokyo
Gryphline
Little Tokyo Launch Takeover
Partnering with three beloved local businesses — Cafe Dulce, MR Ramen, and Mitsuru Cafe — the activation transformed everyday city moments into immersive touchpoints that introduced the game to fans in an authentic, community-driven way.
Rather than a single pop-up, the campaign was designed as a distributed, walkable experience, blending food, culture, and fandom to generate organic discovery and social sharing.
Mr Ramen
Cafe Dulce
Mitsuru Cafe
