Designed to blur the line between reality and fantasy, each execution was captured through a ciné-vérité lens to feel like a real-world installation, sparking “is this real?” curiosity and driving viral engagement.
Pearl Abyss
Designed to blur the line between reality and fantasy, each execution was captured through a ciné-vérité lens to feel like a real-world installation, sparking “is this real?” curiosity and driving viral engagement.
We created a series of Fake OOH videos, including three hero films and a teaser, depicting a seemingly animatronic Golden Dragon integrated into iconic landmarks across New York, Los Angeles, and San Francisco.
