Krafton
To support PUBG’s console migration and re-engagement efforts, we launched the PUBG: Battlegrounds Console Chaos Cup, a four-event, creator-led tournament series designed specifically for console players.
The Chaos Cup reframed competitive play into a fun, community-first spectacle, spotlighting the accessibility, depth, and energy of PUBG on console without relying on traditional esports formats.
Rather than a single tentpole event, the Chaos Cup unfolded across four separate broadcast dates, creating repeated moments of visibility and sustained momentum throughout the end-of-year period.
Each event blended open community participation with creator-led teams, reinforcing that PUBG console play is both competitive and welcoming, whether you’re a longtime fan or returning after time away.
