Mad Max at Pax
Gold GMA, Silver Clio, Gold IAC
Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.
Earned Media Impressions
A Massive Response
The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider.