Overwatch Free Weekend

Free This Weekend?
Overwatch Is.

Blizzard Entertainment
Summary

In this series of short spots to promote Blizzard Entertainment’s Overwatch trial event, we took a deliberate break from showing in-game action videos to focus on the players. Four different gamers just found out that they’re unexpectedly free this weekend … but it’s all good, because it means they have time to kick back and give Overwatch a try.


Liquid
Executive Creative Director: Patrick Runco
Creative Director: Jeff Earhart
Copywriter: Sarah Westerfield
Account Director: Ryan D’Arcy

Blizzard
VP Global Publishing: John Heinecke
Sr Brand Manager: Ryan Davis
Assistant Marketing Manager: Jessica White

Framestore
Framestore Director: Thomas Routson
Executive producer: Jennifer Siegel
Head of Production: Milena Milicevic
Producer: Matt Maclennan
Director of Photography: Trent Opaloch
Cut-and-Run Editor: Andy Green
Editor Producer: Annabelle Dunbar Whittaker
Senior VFX Producer: Morgan Maccuish
VFX Producer: John Cook

The Capital Media Company (Vancouver)
Executive Producer: Christian Allen
Head of Production: Keely Stothers

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