Diablo Scavenger Hunt
To promote the release of Diablo III on Nintendo Switch at and around PAX West, our “Diablo Quest For Treasure” activation mapped an exciting treasure hunt in and out of the convention center that attracted thousands of players during PAX.
When the infamous Treasure Goblin dropped a new clue to his whereabouts on Twitter, fans mobbed him within minutes to earn stickers for their treasure maps, and claim official Diablo III Pinnys, statuettes, posters, and other limited-edition swag.
Our quest was headquartered at The Lodge Bar & Grill, where we recreated the legendary Slaughtered Calf Inn. Each day, fans came to the Slaughtered Calf to redeem their quest stickers for contest entries.
Local partners like GameStop, Golden Age Collectibles, and BAIT all participated by promoting the treasure hunt on their social accounts, and handing out prizes and swag at their locations.