Deus Ex: Mankind Divided

Deus Ex: Man Divided

Square Enix
Awards

Cannes Lion, Gold Promax, Silver Promax

Summary

Showcasing how technology continues to help humanity, Open Bionics collaborated with Square Enix and made fiction a reality.

Background

Blurring the lines of fiction and reality

To capture the attention of existing and new fans to the franchise, we positioned the game serving a heavy digital presence online as well as our many out of home activations spanning from LA, NY and Latin America. Thinking bigger, we had Square Enix and CNN collaborate with the leading researchers in bionics to hold the Human By Design conference. The conference showcased the future of bionics, paving the way of how technological and human integration will be used in the near future.

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