Deus Ex: Man Divided
Cannes Lion, Gold Promax, Silver Promax
Showcasing how technology continues to help humanity, Open Bionics collaborated with Square Enix and made fiction a reality.
Blurring the lines of fiction and reality
To capture the attention of existing and new fans to the franchise, we positioned the game serving a heavy digital presence online as well as our many out of home activations spanning from LA, NY and Latin America. Thinking bigger, we had Square Enix and CNN collaborate with the leading researchers in bionics to hold the Human By Design conference. The conference showcased the future of bionics, paving the way of how technological and human integration will be used in the near future.