Overwatch Summer Hero Days
On the heels of the success of our Happy Hero Days giveaway from the 2017 holiday season, our objective was to create a bright and playful summer-themed social giveaway extravaganza that celebrated the Overwatch community and heroes.
#HappyHeroDays! 7 days. 7 prizes.
Day 2: Grillmaster Gear Set 🔎 https://t.co/i6P6asJwcT
— Overwatch (@PlayOverwatch) July 26, 2018
Happy Hero Days featured a series of video clips with Overwatch Funko Pop! characters in eight handmade beach settings. We worked with 60 Grit Studios to design and construct the miniature Ilos Beach dioramas, each one themed for that day’s special giveaway. Fans could retweet each day’s video to be entered for a chance at the daily prize, and if they retweeted all eight days, they’d be entered for a chance at the grand prize.