17 years after the OG FINAL FANTASY VII’s release, FINAL FANTASY VII REMAKE reimagined one of the most legendary video games of all time, beloved to a generation of gamers nostalgic for the original. Liquid’s challenge was to launch this game to a completely new generation of modern RPG and Action Adventure gamers—gamers who likely didn’t grow up with the FINAL FANTASY legacy.

To do this, our media campaign had to both excite the core and appeal to modern gamers. Liquid planned a strategy that went beyond gaming sites and injected FFVIIR into pop culture with sponsorships on top destinations for streaming and entertainment, while leveraging the influence of social media superstars.