We created a fun TV/digital spot showing how Cashman Casino can make a humdrum night at home a lot more VIP. The ad is built to be modular – the middle section of the ad highlights a selection of the well-known real slot machine games and characters that appear in the Cashman app, and the offer on the end slate is editable. The ad can be easily updated and optimized for different audiences and platforms.
To help celebrate Sonic’s 30th birthday, Sega asked us to help them create a love letter to the fans. As the centerpiece of a year-long celebration, this emotional video looks back across the years, from the 90s to the present day.
It was incredibly well-received by fans around the world. The community was instantly abuzz with discussion of cameos, special details, and hidden easter eggs — like the original game’s release date hidden in the runners’ bibs, and a lightning-quick glimpse of footage from an upcoming, unreleased Sonic game.
With War of Vision’s first anniversary approaching, we wanted to create an unforgettable event for the tight-knit community of fans. An official collaboration with Chillhop Music was the perfect fit. Chillhop’s leading YouTube channel is host to a passionate fan base of over 3M subscribers with an enormous crossover into the FF fandom.
Liquid collaborated with Chillhop and their top artists to create remixes of fan-favorite Final Fantasy tracks in the iconic Lo-fi style. The custom tracks were coupled with original animations that fused the worlds of the popular Chillhop Raccoon with the Brave Exvius universe, creating an exciting, easter-egg-filled story that unfolded through the hour long live musical event.
For added surprise and delight, we created and distributed custom Emotes through Giphy, earning an additional 90 million impressions. The playlist continues to be a fan favorite, with view counts increasing every day. The full playlist will also be released on Spotify, Apple Music, and other major platforms.
Following the success of their all-time best selling game, Monster Hunter World, we partnered with Capcom to help launch Monster Hunter Rise, their newest release for Nintendo Switch.
We created a strategic digital marketing campaign that drove new and legacy fans to “Rise to the Challenge.” The campaign’s creative look & feel brought the pages of ancient Japanese lore to life, transforming it into a kinetic, eye-catching and consistent aesthetic in the coordinated social and digital media rollout.
The social campaign featured multiple unique motion series designed to capture the attention of hardcore Monster Hunter vets, as well as more casual action and open-world gamers looking to try their skills as a Hunter for the first time.
Showstopping AV trailers brought cinematic, must-play urgency to our Rise to the Challenge messaging, and the massive media campaign strategically placed MHR top of mind for gamers everywhere, resulting in sales of 5 million units within a week of launch.
Guild Wars 2 is only as strong as its community of players — an unusually friendly and inclusive community for an MMORPG. We wanted the world to know that no matter when or how you dive into the game, Guild Wars 2’s massive community will always have your back.
For the launch of the brand new PC streaming platform, IKON, our anthemic brand video challenged fans to prove themselves to one another in their favorite games.
Two top Castlevania titles. One awesomely nostalgic trailer.
For Konami’s ported double pack of Castlevania Requiem: Symphony of the Night & Rondo of Blood, it was important that the trailer show off the improved graphics while building hype for the iconic franchise’s first-time release on PS4—and the first-time release of Rondo of Blood in the U.S.. The timing of the release strategically coincided with the Netflix Castlevania series premiere. The trailer paid homage to classic boss moments and story beats with Alucard and Belmont, while evoking the nostalgia of Saturday morning cartoons with the retro design and music of the stylized intro.
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