For the Hearthstone Winter Veil Wonder Bundle, our objective was to remind veteran players of, and introduce new players to great moments and great cards from previous expansions. In doing so, the hope was to have players engage with these card sets and cards again.
We used Hearthstone’s trademark whimsical humor to lean into holiday themes, playing off classic “Greatest Hits” holiday music records. Each expansion represented a “band,” and their “greatest hits” were of course the most memorable gaming moments and cards from those expansions.
SEGA’S iconic Sonic the Hedgehog is back—and this time he’s bringing some friends. Team Sonic Racing combines the best elements of arcade and fast-paced competitive style racing as you face-off with friends in intense online multiplayer and local co-op games.
To celebrate the game’s release, we filmed an intensely over-the-top, lightning-fast supermarket showdown between everyone’s favorite characters. Longtime fans of Sonic will recognize Amy Rose, Knuckles, Big the Cat, Chao, and the blue hedgehog himself as they race to secure the last box of Golden O’s Cereal. Keep your eyes peeled for Easter eggs—and flying produce.
On the heels of the success of our Happy Hero Days giveaway from the 2017 holiday season, our objective was to create a bright and playful summer-themed social giveaway extravaganza that celebrated the Overwatch community and heroes.
#HappyHeroDays! 7 days. 7 prizes.
Day 1: Junkertown PS4 Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/Y6Lxw6VwZ7
— Overwatch (@PlayOverwatch) July 25, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 2: Grillmaster Gear Set 🔎 https://t.co/i6P6asJwcT
RT for a chance to win today’s prize from @GameStop and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/xemu4O2gxk
— Overwatch (@PlayOverwatch) July 26, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 3: https://t.co/mvJh2LSpxT’s Dream Kit
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/JX5MicBWb6
— Overwatch (@PlayOverwatch) July 27, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 4: Amp It Up Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/92zBTP3w2q
— Overwatch (@PlayOverwatch) July 28, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 4: Amp It Up Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/92zBTP3w2q
— Overwatch (@PlayOverwatch) July 28, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 6: Sunny Support Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/QtendHKUs9
— Overwatch (@PlayOverwatch) July 30, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 7: @ASUSUSA Republic of Gamers Ultimate PC Bundle
RT all previous prize days and today for a chance to win the GRAND PRIZE!
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/wKt3VnJGnk
— Overwatch (@PlayOverwatch) July 31, 2018
Happy Hero Days featured a series of video clips with Overwatch Funko Pop! characters in eight handmade beach settings. We worked with 60 Grit Studios to design and construct the miniature Ilos Beach dioramas, each one themed for that day’s special giveaway. Fans could retweet each day’s video to be entered for a chance at the daily prize, and if they retweeted all eight days, they’d be entered for a chance at the grand prize.
For the launch of the brand new PC streaming platform, IKON, our anthemic brand video challenged fans to prove themselves to one another in their favorite games.
In this series of short spots to promote Blizzard Entertainment’s Overwatch trial event, we took a deliberate break from showing in-game action videos to focus on the players. Four different gamers just found out that they’re unexpectedly free this weekend … but it’s all good, because it means they have time to kick back and give Overwatch a try.
Two top Castlevania titles. One awesomely nostalgic trailer.
For Konami’s ported double pack of Castlevania Requiem: Symphony of the Night & Rondo of Blood, it was important that the trailer show off the improved graphics while building hype for the iconic franchise’s first-time release on PS4—and the first-time release of Rondo of Blood in the U.S.. The timing of the release strategically coincided with the Netflix Castlevania series premiere.
The trailer paid homage to classic boss moments and story beats with Alucard and Belmont, while evoking the nostalgia of Saturday morning cartoons with the retro design and music of the stylized intro.
To promote the mobile game Dissidia Final Fantasy Opera Omnia, our objective was to highlight the unique team-ups, weapons, and playable characters for both potential Final Fantasy fans and current Final Fantasy fans.
We accomplished this by showing a group of friends trying to one-up each other with classic Final Fantasy weapons, and arguing over which famous characters they’d want on their team—a heated debate, considering the game features fan-favorite characters from over 30 years of Final Fantasy games.
To celebrate the release of Yakuza 6: The Song of Life, we partnered with Sega and director Christopher Ewing to explore the legend of the Dragon of Dojima from an unexpected point of view – through the eyes of a few memorable characters who had small but important parts to play in Kiryu’s adventures over the course of the series.
To create an authentic sense of place, we filmed each of their stories on location in Japan, capturing the unique light, grit, and beauty of the world that has captivated fans of the series for over a decade.
At BlizzCon 2017, we introduced World of Warcraft 8.0 by bringing the epic Battle for Lordaeron to life with a 1300 square foot diorama featuring more than 10,000 actual World of Warcraft player characters.
UNIQUE 3D PRINTED CHARACTERS
LARGEST VIDEO GAME DIORAMA
SQUARE FEET OF HANDPAINTED LANDSCAPE
We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment. Participants pose together on an elevated and motorized stage in front of a curved greenscreen, as our camera captures the perfect, spinning Michael Bay-style hero shot. As they step off the stage, the compositing system places them in the scene, and everyone receives the branded clip to show off on social media.
As an extra reward, each participant receives a collectible Overwatch hero pin. And, each day of the event features a different map from Overwatch, so fans can come back every day for a brand-new photo.
The Overwatch Payload Tour is traveling across North America this Summer and Fall.
