Castlevania: Requiem

Castlevania: Requiem

Konami
Summary

Two top Castlevania titles. One awesomely nostalgic trailer.

 

Background

For Konami’s ported double pack of Castlevania Requiem: Symphony of the Night & Rondo of Blood, it was important that the trailer show off the improved graphics while building hype for the iconic franchise’s first-time release on PS4—and the first-time release of Rondo of Blood in the U.S.. The timing of the release strategically coincided with the Netflix Castlevania series premiere.

 

The trailer paid homage to classic boss moments and story beats with Alucard and Belmont, while evoking the nostalgia of Saturday morning cartoons with the retro design and music of the stylized intro.

Dissidia Final Fantasy Opera Omnia

Dissidia Final Fantasy Opera Omnia

Square Enix/Koei Tecmo
Summary

To promote the mobile game Dissidia Final Fantasy Opera Omnia, our objective was to highlight the unique team-ups, weapons, and playable characters for both potential Final Fantasy fans and current Final Fantasy fans.

Background

We accomplished this by showing a group of friends trying to one-up each other with classic Final Fantasy weapons, and arguing over which famous characters they’d want on their team—a heated debate, considering the game features fan-favorite characters from over 30 years of Final Fantasy games.

Yakuza 6: Stories of the Dragon

Yakuza 6: Stories of the Dragon

SEGA
Summary

To celebrate the release of Yakuza 6: The Song of Life, we partnered with Sega and director Christopher Ewing to explore the legend of the Dragon of Dojima from an unexpected point of view – through the eyes of a few memorable characters who had small but important parts to play in Kiryu’s adventures over the course of the series.

Background

Filmed on Location

To create an authentic sense of place, we filmed each of their stories on location in Japan, capturing the unique light, grit, and beauty of the world that has captivated fans of the series for over a decade.

World of Warcraft: Battle for Lordaeron

World of Warcraft: Battle for Lordaeron

Blizzard
Summary

At BlizzCon 2017, we introduced World of Warcraft 8.0 by bringing the epic Battle for Lordaeron to life with a 13,000 square foot diorama featuring more than 10,000 actual World of Warcraft player characters.

10,000+

UNIQUE 3D PRINTED CHARACTERS

LARGEST VIDEO GAME DIORAMA

1300+

SQUARE FEET OF HANDPAINTED LANDSCAPE

Overwatch Payload Tour

Overwatch Payload Tour

Blizzard Entertainment
Summary

We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment. Participants pose together on an elevated and motorized stage in front of a curved greenscreen, as our camera captures the perfect, spinning Michael Bay-style hero shot. As they step off the stage, the compositing system places them in the scene, and everyone receives the branded clip to show off on social media.

As an extra reward, each participant receives a collectible Overwatch hero pin. And, each day of the event features a different map from Overwatch, so fans can come back every day for a brand-new photo. The Overwatch Payload Tour is traveling across North America this Summer and Fall.

Mafia III Launch Campaign

Mafia III Launch Campaign

Client

2K Games

Awards

Promax 2017

Description

We partnered with 2K Games to bring New Bordeaux’s culture and Mafia underbelly to life for veteran fans and new audiences.

Case Study Video

Brand Strategy: Expanding the Pool

Mafia III had to contend with multiple AAA titles released around its launch, so expanding the audience was a must. Our strategy hinged on cross-cultural overlap, so we targeted potential fans within music, hip-hop, and sneaker culture with great success — Mafia III became the fastest-selling game in 2K history.

Ice Cube &
DJ Shadow

Fresh Kicks

We teamed up with renowned sneaker artist Kickasso and Complex Magazine to celebrate the game’s release with a Mafia III-inspired Adidas NMD. Influential artists and personalities in the hip-hop community helped to launch the shoe as an exclusive giveaway.

Because it was important to remain authentic to Mafia III’s setting, we also invited fans to experience the amazing city that inspired New Bordeaux. We worked with local NOLA hip-hop artist Curren$y to arrange a driving tour of the city and its unique, vibrant culture.

Music Partnerships

We knew the soundtrack was destined to be more than just a gritty, rock & roll backdrop for the game — even Rolling Stone wrote that Mafia III was “scored like a formidable Sixties mixtape.” So we brought it to partners like Spotify, Pandora, and Genius, along with a new Ice Cube and DJ Shadow collaboration for Mafia III called “Nobody Wants to Die.”

Hyper-Targeted HTML5 Launch

Rather than simply cut up the same key art into the usual set of digital banners, we created three distinct phases that emphasized different parts of the campaign with very different looks, targeted to different audiences.

The first visual phase was was built around the iconic red “III,” announcing the Mafia series’ return with some serious swagger. In the second phase, we began positioning Mafia III as the gaming equivalent of a prestige crime saga like American Gangster or Heat – more film than game — one that promised an unmissable blend of action, drama, and Oscar-quality writing. The third phase, building to launch, emphasized the box art with complex animations, site takeovers, and break-the-frame banners, ramping up excitement in an explosive way.

Corsair One Launch

Corsair One Launch

Corsair
Summary

A critical moment in Corsair’s history. The new product needed a name, a brand strategy, and creative executions for launch.

Background

Brand strategy and visual identity

To outflank established competitors like Razer, Alienware, and HP, we had to to carve out a new position that would make buyers think differently about the typical “gaming PC,” which can often be a loud and awkward mix of plastic and testosterone. We needed to define Corsair’s new PC as a beautifully-built, near-silent object of desire, without losing sight of the reputation for engineering excellence and reliability they had earned from years of producing well-regarded internals. At the end of our process of research, discovery, and strategy, we arrived at just the right name and product story – the new “Corsair ONE” would not only mark the company’s first move into the packaged PC space, but would also represent the fusion of many individual Corsair-made internals into a single, bespoke packaged product.

Mad Max x Uber

Mad Max x Uber

Warner Bros. Interactive Entertainment/Uber
Summary

Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.

286+ Million

Earned Media Impressions

Background

Riding With the War Boys

Result

A Massive Response

The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider.

Shadow of War Orcs

Shadow of War Orcs

Warner Bros. Interactive Entertainment
Summary

A couple of Orcs visit some video game conventions all the way from Mordor to help promote the Shadow of War game.


Funko Unboxing

Funko Unboxing

Funko Pop!
Summary

There is no feeling in the world like opening a Funko box.

A series of social videos that show just how exciting it can be to get one of the Funko boxes in the mail every month. Videos were made for the Marvel Collector Corps, Star Wars Smuggler’s Bounty and the DC Legion of Collectors.