Diablo III Quest for Treasure

Diablo Scavenger Hunt

Blizzard/Nintendo Switch

To promote the release of Diablo III on Nintendo Switch at and around PAX West, our “Diablo Quest For Treasure” activation mapped an exciting treasure hunt in and out of the convention center that attracted thousands of players during PAX.



When the infamous Treasure Goblin dropped a new clue to his whereabouts on Twitter, fans mobbed him within minutes to earn stickers for their treasure maps, and claim official Diablo III Pinnys, statuettes, posters, and other limited-edition swag.

Our quest was headquartered at The Lodge Bar & Grill, where we recreated the legendary Slaughtered Calf Inn. Each day, fans came to the Slaughtered Calf to redeem their quest stickers for contest entries.

Local partners like GameStop, Golden Age Collectibles, and BAIT all participated by promoting the treasure hunt on their social accounts, and handing out prizes and swag at their locations.

World of Warcraft: Battle for Lordaeron

World of Warcraft: Battle for Lordaeron


At BlizzCon 2017, we introduced World of Warcraft 8.0 by bringing the epic Battle for Lordaeron to life with a 13,000 square foot diorama featuring more than 10,000 actual World of Warcraft player characters.






Overwatch Payload Tour

Overwatch Payload Tour

Blizzard Entertainment

We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment. Participants pose together on an elevated and motorized stage in front of a curved greenscreen, as our camera captures the perfect, spinning Michael Bay-style hero shot. As they step off the stage, the compositing system places them in the scene, and everyone receives the branded clip to show off on social media.

As an extra reward, each participant receives a collectible Overwatch hero pin. And, each day of the event features a different map from Overwatch, so fans can come back every day for a brand-new photo. The Overwatch Payload Tour is traveling across North America this Summer and Fall.

Mafia III Launch Campaign

Mafia III Launch Campaign


2K Games


Promax 2017


We partnered with 2K Games to bring New Bordeaux’s culture and Mafia underbelly to life for veteran fans and new audiences.

Case Study Video

Brand Strategy: Expanding the Pool

Mafia III had to contend with multiple AAA titles released around its launch, so expanding the audience was a must. Our strategy hinged on cross-cultural overlap, so we targeted potential fans within music, hip-hop, and sneaker culture with great success — Mafia III became the fastest-selling game in 2K history.

Ice Cube &
DJ Shadow

Fresh Kicks

We teamed up with renowned sneaker artist Kickasso and Complex Magazine to celebrate the game’s release with a Mafia III-inspired Adidas NMD. Influential artists and personalities in the hip-hop community helped to launch the shoe as an exclusive giveaway.

Because it was important to remain authentic to Mafia III’s setting, we also invited fans to experience the amazing city that inspired New Bordeaux. We worked with local NOLA hip-hop artist Curren$y to arrange a driving tour of the city and its unique, vibrant culture.

Music Partnerships

We knew the soundtrack was destined to be more than just a gritty, rock & roll backdrop for the game — even Rolling Stone wrote that Mafia III was “scored like a formidable Sixties mixtape.” So we brought it to partners like Spotify, Pandora, and Genius, along with a new Ice Cube and DJ Shadow collaboration for Mafia III called “Nobody Wants to Die.”

Hyper-Targeted HTML5 Launch

Rather than simply cut up the same key art into the usual set of digital banners, we created three distinct phases that emphasized different parts of the campaign with very different looks, targeted to different audiences.

The first visual phase was was built around the iconic red “III,” announcing the Mafia series’ return with some serious swagger. In the second phase, we began positioning Mafia III as the gaming equivalent of a prestige crime saga like American Gangster or Heat – more film than game — one that promised an unmissable blend of action, drama, and Oscar-quality writing. The third phase, building to launch, emphasized the box art with complex animations, site takeovers, and break-the-frame banners, ramping up excitement in an explosive way.

Mad Max x Uber

Mad Max x Uber

Warner Bros. Interactive Entertainment/Uber

Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.

286+ Million

Earned Media Impressions


Riding With the War Boys


A Massive Response

The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider.

Shadow of War Orcs

Shadow of War Orcs

Warner Bros. Interactive Entertainment

A couple of Orcs visit some video game conventions all the way from Mordor to help promote the Shadow of War game.

Sonic Ring Jump

Sonic Ring Jump


A green screen trampoline lets you put yourself in a Sonic game and gives you a chance to win $1000.

At E3 and San Diego Comic Con, we let fans jump on a huge green screen trampoline to try to grab a gold ring that was juuuuuust out of reach. Every jumper was captured on video and digitally inserted into their choice of Sonic Mania or Sonic Forces, and could instantly share their video keepsake on social media.

Any fan who managed to actually grab the ring received cool Sonic swag, and was entered into a drawing for $1,000 and a year’s supply of Totino’s Pizza Rolls, the official snack of Sonic gamers everywhere.



Square Enix

We dangled a real life Jeep dangling from a 70-foot-tall billboard in Times Square for Rise of the Tomb Raider.

To promote the launch of Rise of the Tomb Raider on PlayStation 4, we created a 70-foot-tall billboard in Times Square, featuring a real Jeep Wrangler dangling from a steel winch cable in front of an icy background. The Jeep had functional headlights and taillights that came on at night, and there was even a hidden snow machine that activated at random intervals, filling the intersection below with swirling snow (a first for Times Square out-of-home).

To ensure that the impact of our billboard reached far beyond its physical location, we made it the centerpiece of a national social media contest called #PrizeOfTheTombRaider – any fan who posted the contest hashtag and a Tomb Raider-themed photo on Facebook or Instagram would be entered to win the real Jeep.