To promote the release of Diablo III on Nintendo Switch at and around PAX West, our “Diablo Quest For Treasure” activation mapped an exciting treasure hunt in and out of the convention center that attracted thousands of players during PAX.
When the infamous Treasure Goblin dropped a new clue to his whereabouts on Twitter, fans mobbed him within minutes to earn stickers for their treasure maps, and claim official Diablo III Pinnys, statuettes, posters, and other limited-edition swag.
Our quest was headquartered at The Lodge Bar & Grill, where we recreated the legendary Slaughtered Calf Inn. Each day, fans came to the Slaughtered Calf to redeem their quest stickers for contest entries.
Local partners like GameStop, Golden Age Collectibles, and BAIT all participated by promoting the treasure hunt on their social accounts, and handing out prizes and swag at their locations.
At BlizzCon 2017, we introduced World of Warcraft 8.0 by bringing the epic Battle for Lordaeron to life with a 1300 square foot diorama featuring more than 10,000 actual World of Warcraft player characters.
UNIQUE 3D PRINTED CHARACTERS
LARGEST VIDEO GAME DIORAMA
SQUARE FEET OF HANDPAINTED LANDSCAPE
We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment. Participants pose together on an elevated and motorized stage in front of a curved greenscreen, as our camera captures the perfect, spinning Michael Bay-style hero shot. As they step off the stage, the compositing system places them in the scene, and everyone receives the branded clip to show off on social media.
As an extra reward, each participant receives a collectible Overwatch hero pin. And, each day of the event features a different map from Overwatch, so fans can come back every day for a brand-new photo.
The Overwatch Payload Tour is traveling across North America this Summer and Fall.
Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.
The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider.
A couple of Orcs visit some video game conventions all the way from Mordor to help promote the Shadow of War game.
A green screen trampoline lets you put yourself in a Sonic game and gives you a chance to win $1000.
At E3 and San Diego Comic Con, we let fans jump on a huge green screen trampoline to try to grab a gold ring that was juuuuuust out of reach. Every jumper was captured on video and digitally inserted into their choice of Sonic Mania or Sonic Forces, and could instantly share their video keepsake on social media.
Any fan who managed to actually grab the ring received cool Sonic swag, and was entered into a drawing for $1,000 and a year’s supply of Totino’s Pizza Rolls, the official snack of Sonic gamers everywhere.
We dangled a real life Jeep from a 70-foot-tall billboard in Times Square for Rise of the Tomb Raider.
To promote the launch of Rise of the Tomb Raider on PlayStation 4, we created a 70-foot-tall billboard in Times Square, featuring a real Jeep Wrangler dangling from a steel winch cable in front of an icy background. The Jeep had functional headlights and taillights that came on at night, and there was even a hidden snow machine that activated at random intervals, filling the intersection below with swirling snow (a first for Times Square out-of-home).
To ensure that the impact of our billboard reached far beyond its physical location, we made it the centerpiece of a national social media contest called #PrizeOfTheTombRaider – any fan who posted the contest hashtag and a Tomb Raider-themed photo on Facebook or Instagram would be entered to win the real Jeep.
