Category: campaigns

#StayHomePlayHome

Posted on by Shelley Hoblit

#StayHomePlayHome

PSA Campaign
Assembling The Heroes of Gaming to Keep Us Safe

We reached out to all of our friends and partners across the video game industry, from Sonic the Hedgehog to Lara Croft, bringing them together for the first time in a single campaign encouraging gamers to stay home and stay safe. Each iconic hero delivered a special message themed to their game.

 

#StayHomePlayHome PSA participants included: Tomb Raider, League of Legends, Call of Duty, Sonic the Hedgehog, NBA2K, The Witcher, Borderlands, Yu-Gi-Oh!, The Walking Dead, Apex Legends, Dungeons & Dragons, Yakuza, Magic: The Gathering, Pac-Man, Mortal Kombat, Civilization, Humankind, Black Desert, and Two Point Hospital, and Phantasy Star Online.

 

 

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Avengers Gameplay Trailers

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AFK Arena x Assassin’s Creed

Posted on by Shelley Hoblit

AFK Arena x Assassin's Creed

Lilith Games
Gameplay Trailers

To promote the new AFK Arena x Assassin’s Creed crossover, we created a death-defying trailer that put fans in Ezio’s boots as he jumps from the real world into the the fantasy battle gameplay of AFK. Beginning with a tense montage of Ezio’s stealth abilities, and ending with his well-known leap of faith, we motivated fans of the Assassin’s Creed franchise to download and play AFK.

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Avengers Gameplay Trailers

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Avengers Gameplay Trailers

Posted on by Shelley Hoblit

Avengers Gameplay Trailers

Square Enix
Gameplay Trailers

We created the gameplay launch trailers for Marvel’s Avengers across digital, OTT, and broadcast, fueling anticipation for fans all over the world. In addition to game capture, graphics, and main editorial, we created hundreds of versions for all the channels, formats and regions across the globe.

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Guild Wars 2 “Brave” Trailer

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Guild Wars 2 Teaser Trailer

Posted on by Shelley Hoblit

Guild Wars 2 Teaser Trailer

ArenaNet/NC
The Latest Expansion in the Guild Wars 2 Saga

End of Dragons will bring fans back to Cantha —a place they’ve been begging to revisit since the days of the original Guild Wars. We helped NCSoft and ArenaNet tease this highly-anticipated new chapter with a cameo from an old friend and the introduction of an all-new character.

When the teaser was released as a surprise during the Guild Wars 2 Eighth Anniversary live stream, the gaming community immediately went wild about the big character reveal, the unique painterly art style, and the custom score. Fans around the world posted reaction and breakdown videos speculating about what it could all mean. Some of them were even close to the truth….

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Guild Wars 2 “Brave” Trailer

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Fuser Trailer

Posted on by halliday

Fuser Trailer

Harmonix
Summary

In Fuser, players take the festival stage and create their own sound by mixing a huge catalog of classic songs and current hits. To introduce the world to this latest game from Harmonix, we created an upbeat, high-energy story about a young music lover who draws inspiration from the sounds of her city.

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Guild Wars 2 “Brave” Trailer

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Cyberpunk 2077 Mural

Posted on by halliday

Cyberpunk Mural

CD PROJEKT RED
Summary

As E3 2019 approached, CD PROJEKT RED asked Liquid to help their Venice office celebrate with a mural that took cues from Cyberpunk 2077’s key art. We took things a step further, transforming it into something straight out of a Cyberpunk cityscape.

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Final Fantasy XIV Online: Shadowbringers

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Just Cause 4 Campaign

Posted on by halliday

Just Cause 4 Campaign

Square Enix
Summary

Rico Rodriguez, the hero of the Just Cause franchise, is a dangerously crafty and charismatic force of nature. He’s so cool, so creative, and so badass that even his enemies can’t deny that they’re totally starstruck by him. So for the release of Just Cause 4, our trailer framed gameplay content as funny flashbacks in the minds of the henchmen Rico had just defeated.

Fans loved the trailer so much, we moved quickly to feature the henchmen Cadiz and Escobedo in holiday-themed spinoff shorts.

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Guild Wars 2 “Brave” Trailer

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