Divinity Key Art

Divinity Key Art

Larian Studios
Summary

In Larian’s Divinity: Fallen Heroes, players take on the roles of different commanders of the Divine Order in a high-stakes play for global domination against the Lord of Chaos. We used marionette strings to illustrate this power hierarchy over a landscape that was evocative of the tabletop RPG game style that Larian studios built their legacy upon.

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Final Fantasy XIV Online: Shadowbringers

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Corsair One Launch

Corsair One Launch

Corsair
Summary

A critical moment in Corsair’s history. The new product needed a name, a brand strategy, and creative executions for launch.

Background

Brand strategy and visual identity

To outflank established competitors like Razer, Alienware, and HP, we had to to carve out a new position that would make buyers think differently about the typical “gaming PC,” which can often be a loud and awkward mix of plastic and testosterone. We needed to define Corsair’s new PC as a beautifully-built, near-silent object of desire, without losing sight of the reputation for engineering excellence and reliability they had earned from years of producing well-regarded internals. At the end of our process of research, discovery, and strategy, we arrived at just the right name and product story – the new “Corsair ONE” would not only mark the company’s first move into the packaged PC space, but would also represent the fusion of many individual Corsair-made internals into a single, bespoke packaged product.

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Mafia III Launch Campaign

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