Divinity Key Art

Divinity Key Art

Larian Studios
Summary

In Larian’s Divinity: Fallen Heroes, players take on the roles of different commanders of the Divine Order in a high-stakes play for global domination against the Lord of Chaos. We used marionette strings to illustrate this power hierarchy over a landscape that was evocative of the tabletop RPG game style that Larian studios built their legacy upon.

IKON Brand Anthem

IKON Brand Anthem

IKON
Summary

For the launch of the brand new PC streaming platform, IKON, our anthemic brand video challenged fans to prove themselves to one another in their favorite games.

Corsair One Launch

Corsair One Launch

Corsair
Summary

A critical moment in Corsair’s history. The new product needed a name, a brand strategy, and creative executions for launch.

Background

Brand strategy and visual identity

To outflank established competitors like Razer, Alienware, and HP, we had to to carve out a new position that would make buyers think differently about the typical “gaming PC,” which can often be a loud and awkward mix of plastic and testosterone. We needed to define Corsair’s new PC as a beautifully-built, near-silent object of desire, without losing sight of the reputation for engineering excellence and reliability they had earned from years of producing well-regarded internals. At the end of our process of research, discovery, and strategy, we arrived at just the right name and product story – the new “Corsair ONE” would not only mark the company’s first move into the packaged PC space, but would also represent the fusion of many individual Corsair-made internals into a single, bespoke packaged product.