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Just Cause 4 Campaign

Just Cause 4 Campaign

Square Enix
Summary

Rico Rodriguez, the hero of the Just Cause franchise, is a dangerously crafty and charismatic force of nature. He’s so cool, so creative, and so badass that even his enemies can’t deny that they’re totally starstruck by him. So for the release of Just Cause 4, our trailer framed gameplay content as funny flashbacks in the minds of the henchmen Rico had just defeated. Fans loved the trailer so much, we moved quickly to feature the henchmen Cadiz and Escobedo in holiday-themed spinoff shorts.

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Guild Wars 2 “Brave” Trailer

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Divinity Key Art

Divinity Key Art

Larian Studios
Summary

In Larian’s Divinity: Fallen Heroes, players take on the roles of different commanders of the Divine Order in a high-stakes play for global domination against the Lord of Chaos. We used marionette strings to illustrate this power hierarchy over a landscape that was evocative of the tabletop RPG game style that Larian studios built their legacy upon.

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Final Fantasy XIV Online: Shadowbringers

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Final Fantasy XIV Online: Shadowbringers

Final Fantasy XIV Online: Shadowbringers

Square Enix
Summary

One of these guys has skill, determination, strength, and a training plan. The other is Hannibal Buress. Watch Tom Holland become the Warrior of Darkness.

 

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Hearthstone Winter Veil Wonder Bundle

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Guild Wars 2 “Brave” Trailer

Guild Wars 2 CG Trailer

ArenaNet
Summary

Guild Wars 2 is only as strong as its community of players — an unusually friendly and inclusive community for an MMORPG. We wanted the world to know that no matter when or how you dive into the game, Guild Wars 2’s massive community will always have your back.

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Final Fantasy XIV Online: Shadowbringers

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Diablo III Quest for Treasure

Diablo Scavenger Hunt

Blizzard/Nintendo Switch
Summary

To promote the release of Diablo III on Nintendo Switch at and around PAX West, our “Diablo Quest For Treasure” activation mapped an exciting treasure hunt in and out of the convention center that attracted thousands of players during PAX.

 

Background

When the infamous Treasure Goblin dropped a new clue to his whereabouts on Twitter, fans mobbed him within minutes to earn stickers for their treasure maps, and claim official Diablo III Pinnys, statuettes, posters, and other limited-edition swag.

Our quest was headquartered at The Lodge Bar & Grill, where we recreated the legendary Slaughtered Calf Inn. Each day, fans came to the Slaughtered Calf to redeem their quest stickers for contest entries.

Local partners like GameStop, Golden Age Collectibles, and BAIT all participated by promoting the treasure hunt on their social accounts, and handing out prizes and swag at their locations.

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Overwatch Summer Hero Days

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Hearthstone Winter Veil Wonder Bundle

Winter Veil Records

Blizzard Entertainment
Summary

For the Hearthstone Winter Veil Wonder Bundle, our objective was to remind veteran players of, and introduce new players to great moments and great cards from previous expansions. In doing so, the hope was to have players engage with these card sets and cards again.

 

Background

We used Hearthstone’s trademark whimsical humor to lean into holiday themes, playing off classic “Greatest Hits” holiday music records. Each expansion represented a “band,” and their “greatest hits” were of course the most memorable gaming moments and cards from those expansions.

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Guild Wars 2 “Brave” Trailer

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Team Sonic Racing

Team Sonic Racing

SEGA
Summary

SEGA’S iconic Sonic the Hedgehog is back—and this time he’s bringing some friends. Team Sonic Racing combines the best elements of arcade and fast-paced competitive style racing as you face-off with friends in intense online multiplayer and local co-op games.

 

Background

To celebrate the game’s release, we filmed an intensely over-the-top, lightning-fast supermarket showdown between everyone’s favorite characters. Longtime fans of Sonic will recognize Amy Rose, Knuckles, Big the Cat, Chao, and the blue hedgehog himself as they race to secure the last box of Golden O’s Cereal. Keep your eyes peeled for Easter eggs—and flying produce.

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Dissidia Final Fantasy Opera Omnia

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Overwatch Summer Hero Days

Overwatch Summer Hero Days

Blizzard
Summary

On the heels of the success of our Happy Hero Days giveaway from the 2017 holiday season, our objective was to create a bright and playful summer-themed social giveaway extravaganza that celebrated the Overwatch community and heroes.

 

Day 1

 

Day 2

 

Day 3

 

Day 4

 

Day 5

 

Day 6

 

Day 7

Background

Happy Hero Days featured a series of video clips with Overwatch Funko Pop! characters in eight handmade beach settings. We worked with 60 Grit Studios to design and construct the miniature Ilos Beach dioramas, each one themed for that day’s special giveaway. Fans could retweet each day’s video to be entered for a chance at the daily prize, and if they retweeted all eight days, they’d be entered for a chance at the grand prize.

 

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IKON Brand Anthem

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IKON Brand Anthem

IKON Brand Anthem

IKON
Summary

For the launch of the brand new PC streaming platform, IKON, our anthemic brand video challenged fans to prove themselves to one another in their favorite games.

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Final Fantasy XIV Online: Shadowbringers

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