To help celebrate Sonic’s 30th birthday, Sega asked us to help them create a love letter to the fans. As the centerpiece of a year-long celebration, this emotional video looks back across the years, from the 90s to the present day.

It was incredibly well-received by fans around the world. The community was instantly abuzz with discussion of cameos, special details, and hidden easter eggs — like the original game’s release date hidden in the runners’ bibs, and a lightning-quick glimpse of footage from an upcoming, unreleased Sonic game.

With War of Vision’s first anniversary approaching, we wanted to create an unforgettable event for the tight-knit community of fans. An official collaboration with Chillhop Music was the perfect fit. Chillhop’s leading YouTube channel is host to a passionate fan base of over 3M subscribers with an enormous crossover into the FF fandom.

Liquid collaborated with Chillhop and their top artists to create remixes of fan-favorite Final Fantasy tracks in the iconic Lo-fi style. The custom tracks were coupled with original animations that fused the worlds of the popular Chillhop Raccoon with the Brave Exvius universe, creating an exciting, easter-egg-filled story that unfolded through the hour long live musical event. 

For added surprise and delight, we created and distributed custom Emotes through Giphy, earning an additional 90 million impressions. The playlist continues to be a fan favorite, with view counts increasing every day. The full playlist will also be released on Spotify, Apple Music, and other major platforms.

Following the success of their all-time best selling game, Monster Hunter World, we partnered with Capcom to help launch Monster Hunter Rise, their newest release for Nintendo Switch.

We created a strategic digital marketing campaign that drove new and legacy fans to “Rise to the Challenge.” The campaign’s creative look & feel brought the pages of ancient Japanese lore to life, transforming it into a kinetic, eye-catching and consistent aesthetic in the coordinated social and digital media rollout.

The social campaign featured multiple unique motion series designed to capture the attention of hardcore Monster Hunter vets, as well as more casual action and open-world gamers looking to try their skills as a Hunter for the first time. 

Showstopping AV trailers brought cinematic, must-play urgency to our Rise to the Challenge messaging, and the massive media campaign strategically placed MHR top of mind for gamers everywhere, resulting in sales of 5 million units within a week of launch.