Guild Wars 2 CG Trailer
Guild Wars 2 is only as strong as its community of players — an unusually friendly and inclusive community for an MMORPG. We wanted the world to know that no matter when or how you dive into the game, Guild Wars 2’s massive community will always have your back.
Diablo Scavenger Hunt
To promote the release of Diablo III on Nintendo Switch at and around PAX West, our “Diablo Quest For Treasure” activation mapped an exciting treasure hunt in and out of the convention center that attracted thousands of players during PAX.
When the infamous Treasure Goblin dropped a new clue to his whereabouts on Twitter, fans mobbed him within minutes to earn stickers for their treasure maps, and claim official Diablo III Pinnys, statuettes, posters, and other limited-edition swag.
Our quest was headquartered at The Lodge Bar & Grill, where we recreated the legendary Slaughtered Calf Inn. Each day, fans came to the Slaughtered Calf to redeem their quest stickers for contest entries.
Local partners like GameStop, Golden Age Collectibles, and BAIT all participated by promoting the treasure hunt on their social accounts, and handing out prizes and swag at their locations.
Winter Veil Records
For the Hearthstone Winter Veil Wonder Bundle, our objective was to remind veteran players of, and introduce new players to great moments and great cards from previous expansions. In doing so, the hope was to have players engage with these card sets and cards again.
We used Hearthstone’s trademark whimsical humor to lean into holiday themes, playing off classic “Greatest Hits” holiday music records. Each expansion represented a “band,” and their “greatest hits” were of course the most memorable gaming moments and cards from those expansions.
Team Sonic Racing
SEGA’S iconic Sonic the Hedgehog is back—and this time he’s bringing some friends. Team Sonic Racing combines the best elements of arcade and fast-paced competitive style racing as you face-off with friends in intense online multiplayer and local co-op games.
To celebrate the game’s release, we filmed an intensely over-the-top, lightning-fast supermarket showdown between everyone’s favorite characters. Longtime fans of Sonic will recognize Amy Rose, Knuckles, Big the Cat, Chao, and the blue hedgehog himself as they race to secure the last box of Golden O’s Cereal. Keep your eyes peeled for Easter eggs—and flying produce.
Overwatch Summer Hero Days
On the heels of the success of our Happy Hero Days giveaway from the 2017 holiday season, our objective was to create a bright and playful summer-themed social giveaway extravaganza that celebrated the Overwatch community and heroes.
#HappyHeroDays! 7 days. 7 prizes.
Day 2: Grillmaster Gear Set 🔎 https://t.co/i6P6asJwcT
— Overwatch (@PlayOverwatch) July 26, 2018
Happy Hero Days featured a series of video clips with Overwatch Funko Pop! characters in eight handmade beach settings. We worked with 60 Grit Studios to design and construct the miniature Ilos Beach dioramas, each one themed for that day’s special giveaway. Fans could retweet each day’s video to be entered for a chance at the daily prize, and if they retweeted all eight days, they’d be entered for a chance at the grand prize.
Free This Weekend?
In this series of short spots to promote Blizzard Entertainment’s Overwatch trial event, we took a deliberate break from showing in-game action videos to focus on the players. Four different gamers just found out that they’re unexpectedly free this weekend … but it’s all good, because it means they have time to kick back and give Overwatch a try.
Dissidia Final Fantasy Opera Omnia
To promote the mobile game Dissidia Final Fantasy Opera Omnia, our objective was to highlight the unique team-ups, weapons, and playable characters for both potential Final Fantasy fans and current Final Fantasy fans.
We accomplished this by showing a group of friends trying to one-up each other with classic Final Fantasy weapons, and arguing over which famous characters they’d want on their team—a heated debate, considering the game features fan-favorite characters from over 30 years of Final Fantasy games.
Yakuza 6: Stories of the Dragon
To celebrate the release of Yakuza 6: The Song of Life, we partnered with Sega and director Christopher Ewing to explore the legend of the Dragon of Dojima from an unexpected point of view – through the eyes of a few memorable characters who had small but important parts to play in Kiryu’s adventures over the course of the series.
Filmed on Location
To create an authentic sense of place, we filmed each of their stories on location in Japan, capturing the unique light, grit, and beauty of the world that has captivated fans of the series for over a decade.