We help build and grow the most passionate, loyal fandoms in the world.

Liquid Advertising is an independent, full-service, global advertising and marketing agency.

We specialize in winning the hearts and minds of fans. Fans are especially fickle and wary of marketing, but when you’ve connected with them and earned their respect, they’re also the strongest evangelists and spenders you could possibly have. We know fan culture because we’ve purposely built an agency of people with passions.

We play well with others. For more than twenty years, we’ve proven that we value transparency, honesty, and collaboration. We treat other people’s brands and dollars like they’re our own.

Agency Basics
Dreams Fulfilled
So many
Los Angeles, Ann Arbor, Warsaw
Clio Entertainment, Cannes Lion, PromaxGAMES, Addy, IAC, Obie, Effie

Our media and creative teams work seamlessly together, or independently as needed.


  • Global media buying
  • Bespoke media strategy
  • Audience segmentation + analysis
  • Marketplace opportunity consulting + analysis
  • Media channel mix modeling
  • Data + analytics
  • Performance marketing
  • Insights + culture
  • Influencer partnerships
  • Content integrations
Media approach


  • Campaign/creative strategy
  • A/V production: CGI, live action, motion graphics, game capture, post, livestream production
  • Key art + visual identity development
  • Influencer/celebrity partnerships, integrations
  • Experiential: digital and physical activations
  • Social media strategy 
+ content creation
  • Interactive/microsite development
  • Ad banner campaigns
  • Out-of-home ad campaigns
Creative work

Two of the most important elements of our culture are fandom and play.

We've created a multiverse where all our fandoms collide. We give everybody space and encouragement to be excited about their passions — and to share them. There are constant opportunities to discover new things and geek out about them together.

We inject play into everything we do. From improv games that pop up in morning meetings to the annual adventure trip we take together, we do our best work in a space where everybody is encouraged to imagine, invent, try things out, and compete in healthy ways, without fear of making a mistake or being rejected.

Our culture doesn’t come from consultants or perk programs. It's built on the experiences we create together with every decision and interaction, big and small.

  • Maui

  • Cabo

  • New Orleans

  • On the way to adventure

  • Westworld Chili Cookoff

  • Maui

  • Mammoth

  • Cancun

  • New Orleans

Liquid Advertising Trips and Events

Our company-wide annual adventure trips and events are some of the ways we thank everybody for their hard work, and express our appreciation to significant others and families.