For the Hearthstone Winter Veil Wonder Bundle, our objective was to remind veteran players of, and introduce new players to great moments and great cards from previous expansions. In doing so, the hope was to have players engage with these card sets and cards again.
We used Hearthstone’s trademark whimsical humor to lean into holiday themes, playing off classic “Greatest Hits” holiday music records. Each expansion represented a “band,” and their “greatest hits” were of course the most memorable gaming moments and cards from those expansions.
SEGA’S iconic Sonic the Hedgehog is back—and this time he’s bringing some friends. Team Sonic Racing combines the best elements of arcade and fast-paced competitive style racing as you face-off with friends in intense online multiplayer and local co-op games.
To celebrate the game’s release, we filmed an intensely over-the-top, lightning-fast supermarket showdown between everyone’s favorite characters. Longtime fans of Sonic will recognize Amy Rose, Knuckles, Big the Cat, Chao, and the blue hedgehog himself as they race to secure the last box of Golden O’s Cereal. Keep your eyes peeled for Easter eggs—and flying produce.
On the heels of the success of our Happy Hero Days giveaway from the 2017 holiday season, our objective was to create a bright and playful summer-themed social giveaway extravaganza that celebrated the Overwatch community and heroes.
#HappyHeroDays! 7 days. 7 prizes.
Day 1: Junkertown PS4 Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/Y6Lxw6VwZ7
— Overwatch (@PlayOverwatch) July 25, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 2: Grillmaster Gear Set 🔎 https://t.co/i6P6asJwcT
RT for a chance to win today’s prize from @GameStop and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/xemu4O2gxk
— Overwatch (@PlayOverwatch) July 26, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 3: https://t.co/mvJh2LSpxT’s Dream Kit
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/JX5MicBWb6
— Overwatch (@PlayOverwatch) July 27, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 4: Amp It Up Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/92zBTP3w2q
— Overwatch (@PlayOverwatch) July 28, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 4: Amp It Up Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/92zBTP3w2q
— Overwatch (@PlayOverwatch) July 28, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 6: Sunny Support Bundle
RT for a chance to win today’s prize and RT every day for a chance to win a GRAND PRIZE package from @ASUSUSA.
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/QtendHKUs9
— Overwatch (@PlayOverwatch) July 30, 2018
#HappyHeroDays! 7 days. 7 prizes.
Day 7: @ASUSUSA Republic of Gamers Ultimate PC Bundle
RT all previous prize days and today for a chance to win the GRAND PRIZE!
📜 https://t.co/Y3tjDAT2l7 pic.twitter.com/wKt3VnJGnk
— Overwatch (@PlayOverwatch) July 31, 2018
Happy Hero Days featured a series of video clips with Overwatch Funko Pop! characters in eight handmade beach settings. We worked with 60 Grit Studios to design and construct the miniature Ilos Beach dioramas, each one themed for that day’s special giveaway. Fans could retweet each day’s video to be entered for a chance at the daily prize, and if they retweeted all eight days, they’d be entered for a chance at the grand prize.
For the launch of the brand new PC streaming platform, IKON, our anthemic brand video challenged fans to prove themselves to one another in their favorite games.
Two top Castlevania titles. One awesomely nostalgic trailer.
For Konami’s ported double pack of Castlevania Requiem: Symphony of the Night & Rondo of Blood, it was important that the trailer show off the improved graphics while building hype for the iconic franchise’s first-time release on PS4—and the first-time release of Rondo of Blood in the U.S.. The timing of the release strategically coincided with the Netflix Castlevania series premiere.
The trailer paid homage to classic boss moments and story beats with Alucard and Belmont, while evoking the nostalgia of Saturday morning cartoons with the retro design and music of the stylized intro.
To promote the mobile game Dissidia Final Fantasy Opera Omnia, our objective was to highlight the unique team-ups, weapons, and playable characters for both potential Final Fantasy fans and current Final Fantasy fans.
We accomplished this by showing a group of friends trying to one-up each other with classic Final Fantasy weapons, and arguing over which famous characters they’d want on their team—a heated debate, considering the game features fan-favorite characters from over 30 years of Final Fantasy games.
