Tomb Raider

Prize Of The Tomb Raider

Square Enix
Summary

We dangled a real life Jeep dangling from a 70-foot-tall billboard in Times Square for Rise of the Tomb Raider.

To promote the launch of Rise of the Tomb Raider on PlayStation 4, we created a 70-foot-tall billboard in Times Square, featuring a real Jeep Wrangler dangling from a steel winch cable in front of an icy background. The Jeep had functional headlights and taillights that came on at night, and there was even a hidden snow machine that activated at random intervals, filling the intersection below with swirling snow (a first for Times Square out-of-home).

To ensure that the impact of our billboard reached far beyond its physical location, we made it the centerpiece of a national social media contest called #PrizeOfTheTombRaider – any fan who posted the contest hashtag and a Tomb Raider-themed photo on Facebook or Instagram would be entered to win the real Jeep.


Funko Unboxing

Funko Unboxing

Funko
Summary

There is no feeling in the world like opening a Funko box.

A series of social videos that show just how exciting it can be to get one of the Funko boxes in the mail every month. Videos were made for the Marvel Collector Corps, Star Wars Smuggler’s Bounty and the DC Legion of Collectors.


Sonic Ring Jump

Sonic Ring Jump

Sega
Summary

A green screen trampoline lets you put yourself in a Sonic game and gives you a chance to win $1000.

At E3 and San Diego Comic Con, we let fans jump on a huge green screen trampoline to try to grab a gold ring that was juuuuuust out of reach. Every jumper was captured on video and digitally inserted into their choice of Sonic Mania or Sonic Forces, and could instantly share their video keepsake on social media.

Any fan who managed to actually grab the ring received cool Sonic swag, and was entered into a drawing for $1,000 and a year’s supply of Totino’s Pizza Rolls, the official snack of Sonic gamers everywhere.


World of Final Fantasy

World of Final Fantasy

Square Enix
Summary

This guy really hates things that are stacked. Someone has to stop him.

A key feature of the World of Final Fantasy game is the ability to stack powerful monsters to increase their abilities. This guy is having none of it. Anything he sees stacked he just has to knock down. Will our heroes be able to stop him?


Marvel Puzzle Quest

Marvel Puzzle Quest

D3Go!
Summary

A group of superheroes and super villains make for some bad roommates.

Marvel Puzzle Quest lets you create squads of three heroes or villains to team up against your opponents. In order to highlight this feature, we imagined a scenario where a group of roommates use the game to resolve their common problems.