There is no feeling in the world like opening a Funko box.
A series of social videos that show just how exciting it can be to get one of the Funko boxes in the mail every month. Videos were made for the Marvel Collector Corps, Star Wars Smuggler’s Bounty and the DC Legion of Collectors.
Sonic Ring Jump
A green screen trampoline lets you put yourself in a Sonic game and gives you a chance to win $1000.
At E3 and San Diego Comic Con, we let fans jump on a huge green screen trampoline to try to grab a gold ring that was juuuuuust out of reach. Every jumper was captured on video and digitally inserted into their choice of Sonic Mania or Sonic Forces, and could instantly share their video keepsake on social media.
Any fan who managed to actually grab the ring received cool Sonic swag, and was entered into a drawing for $1,000 and a year’s supply of Totino’s Pizza Rolls, the official snack of Sonic gamers everywhere.
We dangled a real life Jeep dangling from a 70-foot-tall billboard in Times Square for Rise of the Tomb Raider.
To promote the launch of Rise of the Tomb Raider on PlayStation 4, we created a 70-foot-tall billboard in Times Square, featuring a real Jeep Wrangler dangling from a steel winch cable in front of an icy background. The Jeep had functional headlights and taillights that came on at night, and there was even a hidden snow machine that activated at random intervals, filling the intersection below with swirling snow (a first for Times Square out-of-home).
To ensure that the impact of our billboard reached far beyond its physical location, we made it the centerpiece of a national social media contest called #PrizeOfTheTombRaider – any fan who posted the contest hashtag and a Tomb Raider-themed photo on Facebook or Instagram would be entered to win the real Jeep.