Overwatch Payload Tour
The diverse cast of Overwatch heroes has inspired a huge and devoted cosplaying community. To celebrate those fans and inspire new ones, Blizzard Entertainment asked Liquid to create a completely new and unique activation for gaming, entertainment, and geek culture events across North America.
The Ultimate Cosplay Experience
We designed and produced the first-ever Overwatch Payload Tour, featuring a one-of-a-kind photo experience that digitally inserts cosplayers and friends into an immersive, rotating 360-degree game environment. Participants pose together on an elevated and motorized stage in front of a curved greenscreen, as our camera captures the perfect, spinning Michael Bay-style hero shot. As they step off the stage, the compositing system places them in the scene, and everyone receives the branded clip to show off on social media.
As an extra reward, each participant receives a collectible Overwatch hero pin. And, each day of the event features a different map from Overwatch, so fans can come back every day for a brand-new photo.
The Overwatch Payload Tour is traveling across North America this Summer and Fall.