We partnered with Warner Brothers Interactive Entertainment and Uber to bring the MAD MAX video game experience to life at PAX 2015. Ride to Valhalla in your very own wasteland Uber, take selfies with the War Boys, and share it all on social media.
RIDING WITH THE WAR BOYS
Warner Brothers Interactive Entertainment asked Liquid to develop a high-impact PAX activation to promote the release of the Mad Max video game. Partnering with Uber, we created a once-in-a-lifetime opportunity for people in Seattle to request a ride in an amazing and authentic Wasteland battle car. Custom in-app images, icons, and messages promoted the game launch to Uber app users.
MASSIVE MEDIA RESPONSE
The execution not only entertained hordes of giddy onlookers, but also generated huge global brand awareness for the new Mad Max video game and Warner Brothers Interactive Entertainment. Tens of thousands of fans shared their images on social media, and the hashtag #MadMaxAtPax alone generated an estimated 286 million impressions around the world. The wasteland rides were featured on the front page of popular media outlets, including The Verge, Complex, Maxim, Entertainment Weekly, Popular Mechanics and Business Insider. On September 1st, 2015, the Mad Max Uber activation was one of the top trending topics on Facebook.